Ahara Group

Nourishing the Future of Food

About Us

Ahara Group is a leading force in next-generation food innovation, uniting a diverse portfolio of brands committed to transforming how the world eats. From plant-based proteins to convenient ready-made meals and smart nutrition solutions, we bring together companies that share a common goal — delivering delicious, sustainable, and accessible nourishment for modern lifestyles.

Our brands — Soulara, vEEF, Love Buds, Soul India, Nu Chef, My Dish, Smartfoods, and Macros — reflect the strength of Ahara's vision: to create a better food ecosystem driven by innovation, health, and conscious living.

Our Vision

To redefine the global food landscape by leading the shift toward healthier, more sustainable, and ethically crafted food choices — ensuring that every meal made under the Ahara Group umbrella supports both people and the planet.

Our Mission

We empower our portfolio of brands to pioneer the future of food by:

  • Championing plant-based and sustainable innovation
  • Driving efficiency and scalability through shared technology and resources
  • Prioritizing nutrition, flavor, and accessibility for every consumer
  • Supporting global growth while maintaining local authenticity and cultural respect

Our Brands

Together, these brands form a holistic ecosystem serving diverse dietary needs and markets, unified under Ahara's purpose of nourishing people through mindful innovation.

Sustainability & Innovation

At Ahara Group, sustainability is not an afterthought — it's at the core of everything we do. We invest in food technology, clean manufacturing, and responsible sourcing to minimize environmental impact while maximizing quality and taste. Through collaboration and research, our brands continually develop products that are as good for the planet as they are for people.